Custom Shaped USB service increasing in popularity – Why?
Of all the hundreds of different USB Flash Drive / memory stick designs available in the promotional gift industry there is one particular model that is increasing in popularity – custom shaped USB drives. This is however, more of a bespoke service than an individual model. The service enables companies big and small to have USB sticks created in their very own shape, for example their logo, product or vehicle shape or any other shape they desire.
So why have custom shaped USB drives increased in popularity? Well, along with the price of large memory capacities, the tooling costs of producing custom shaped usb drives has fallen dramatically over recent years. This highly desirable and effective opportunity has become so affordable that an order will cost just a fraction more than a standard batch of printed flash drives. A handful of suppliers for custom USB flash drives have a minimum order quantity of just 100 units, making the whole process even more affordable – which is great news to the smaller companies with tight budgets.
The great thing about custom shaped USB drives is they offer immense promotional value and really stand out from the crowd. Instead of having your logo printed on to a standard shaped drive you can have the actual drive built in the shape of your logo, you can even Pantone colour match the material to your exact corporate colours. Custom shaped flash drives don’t just need to be in the shape of your logo, there are endless shape possibilities, for example, product shapes, people shapes, vehicle shapes etc. Even USB suppliers themselves such as USB-FlashDrive.co.uk have used custom shaped flash drives on many occasions to promote services. For example, when exhibiting at the PPAI Show in Las Vegas, the North American team took along custom built USB sticks in the shape of asino chips, a shape relevant to the show’s location. The flash drives were uploaded with a PDF version of their current brochure and additional promotional material. As expected, the custom usb flash drives are always successful. The return on investment can be tracked and measured because the show’s visitors usually mention their appreciated USB gift and make use of the uploaded content.
There’s also another clever little trick on how to measure the return on your investment. If you know how, you can add unique, trackable URLs in to links on files that have been uploaded on to your drives. These links will be highlighted in your Google Analytics which will enable you to see just what the receivers of your drives are doing, or if you have an e-commerce site you will be able to see the revenue your USB drives have generated. Very smart indeed.
Whenever exhibiting at Trade Shows it’s the custom shaped USB drives that make that lasting impact. You can rest assured that visitors who receive your own shaped custom usb flash drives, will not throw them in the bin (unlike the piles of leaflets they picked up). Your stand’s visitors will be taking a little piece of your brand home with them whereas your competitors stands are likely to be long forgotten.
Ordering couldn’t be easier, the flash drive suppliers will do all the hard work for you. With USB-FlashDrive.co.uk you can expect to pay as little as £199 (+vat) for your very own mould, which is cheap as chips. The company will even help you with free designs and concepts and produce a physical, pre-production sample in a matter of days.
This article is based on silicone custom usb flash drives, ABS (hard plastic) and metal flash drive designs cost a bit more to produce and the minimum order quantities are generally higher.
About the Author
If you would like to know more about custom usb flash drives or get a quote, please contact USB-FlashDrive.co.uk.
Telephone: +44 (0)1753 491470
Websitel: www.usb-flashdrive.co.uk
I might not be the best writer but I have some neat insights and ideas – so ignore my grammar and read my posts 
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Neil Harris
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